Industrial global site - 2026工业设备全球销售站 · 2026

SmartDrillSmartDrill 全球站

A salesman who does not speak English sold industrial drilling equipment into 19 countries. This is the site that did it.一个不会英语的销售,把工业设备卖到了 19 个国家。这就是那件事用的站。

Status状态
Live已上线
Year年份
20262026
Role角色
Solo: research, design, copy, build独立完成:调研、设计、文案、开发
Form形态
Next.js on CloudflareNext.js · Cloudflare
Stack技术
Next.js, TypeScript, Cloudflare Workers, 19-language i18nNext.js · TypeScript · Cloudflare Workers · 19-language i18n
Link链接
smartdrill.bimon.netsmartdrill.bimon.net

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A salesman who does not speak English sold industrial drilling equipment into 19 countries. This is the site that did it.
Cover封面SmartDrill - Industrial global siteSmartDrill 全球站 - 工业设备全球销售站
  • 19 languages, each with its own product narrative19 种语言,各自一套产品叙述
  • Competitive style analysis against Caterpillar and Tesla before drawing anything动手画之前先做竞品风格分析,对标 Caterpillar 与 Tesla
  • The analysis was kept as a DESIGN.md the client can argue with分析留存成 DESIGN.md,客户可以拿着它跟我争论
  • Deployed on Cloudflare Workers with the repo public on GitHub部署在 Cloudflare Workers,代码公开在 GitHub

The company sells directional drilling guidance equipment. The sales process was working - the missing piece was that a buyer in Turkey or Chile could not evaluate the product at 2am in their own language.这家公司销售定向钻导向设备。销售流程本身是通的,缺的是:土耳其或智利的买家没法在凌晨两点用母语判断这东西值不值得询价。

It is a hard product to sell on adjectives. What convinces a contractor is a list: how long a crossing was, how deep, what diameter pipe went through it, and what the ground was made of. So the site is built around that list.这是一个没法靠形容词卖出去的产品。让施工方能下决心的是清单:穿越多长、埋深多少、穿过多大管径、地层是什么。所以这个站是围着这份清单搭的。

Research before pixels先调研,再动像素

Before any layout I collected how the category presents itself - Caterpillar for weight and service credibility, Tesla for product-page clarity - and wrote the findings down as a design brief. That document is why the site could be reviewed by a non-designer in one meeting instead of five rounds of taste.在动版式之前,我先收集了这个品类是怎么呈现自己的——Caterpillar 的重量感与服务可信度,Tesla 的产品页清晰度——并把结论写成设计说明。正是因为有了这份文档,非设计背景的人一次会议就能评审通过,而不是来回五轮凭感觉。

Product imagery supplied by the client
Fig. 01Product imagery supplied by the client客户提供的产品图

19 languages is a content problem19 种语言是内容问题,不是技术问题

The build handles locale routing trivially. The real work was keeping the argument intact across languages: a specification table that survives translation, units that make sense in both metric and imperial markets, and an inquiry path short enough for a buyer on a phone at a trade show.技术上的多语言路由是简单的。真正的工作是让论证在翻译后依然成立:一张经得起翻译的参数表、在公制与英制市场都说得通的单位,以及一条短到「展会上用手机就能走完」的询价路径。

Twenty-five crossings, on the record25 个穿越工程,可核对

This is transcribed from the client's own project list: every crossing the equipment has been on, 2021 through 2025, from a 504 m river crossing to a 3,500 m water transmission line, pipe diameters from 106 mm to 1,219 mm and depths up to 238 m. Putting it on the site as a table - not a screenshot of a table - is the whole argument.下面这张表逐行转录自客户自己的工程清单:2021 到 2025 年设备实际参与过的每一次穿越,从 504 m 的过河到 3500 m 的输水,管径从 106 mm 到 1219 mm,埋深最深 238 m。把它以**表格**而不是表格截图的形式放上去,就是全部的论证。

Year年份Project工程Location地点Length (m)长度 (m)Pipe D (mm)管径 (mm)Depth (m)深度 (m)
2021Sino-Kuwait Refinery Gas Pipe B7 HDDZhangjiang270050858
2021Yantai Port Oil Pipeline, Beijiaolai River HDD x2Changyi225071138
2022Lijiang River HDDGuilin50481323
2022Beihe River HDDJieyang95140634
2022Qiupu River HDDChizhou713323.943
2022Hanjiang River HDDLaohekou100081335
2022Yellow River HDDGuide940323.932
2022Hutuo River HDDShijiazhuang250040621
2022Yuanjiang River HDDChangde120015935
2022Yehe River HDDPingshan120032435
2022Wujiang River HDDChongqing1045323.9180
2022Hanjiang River HDDXiangyang2547323.935
2023Great Wall HDD x2Jinan106371140
2023Tuanhe River HDD, West-East Gas Line IIINanyang S1176121932
2023Mianyuan River HDDDeyang57161034
2023Binzhou Port - Xinyue Oil Pipe HDD x3Binzhou302140621
2023Wutu River HDDLianyungang260050826
2023Changzhi Water Transmission Pipe HDDChangzhi120050927
2024Binjiang River HDDQingyuan55040630
2024Coalmine Sewage Pipe HDDShenmu120040627
2024Wujiang River HDD, GuizhouYuqing2143406238
2024Leishan Water Transmission Pipe HDDLeishan1285106112
2024Jing River HDDXianyang1437101667
2024Yinma River HDDDehui1538121930
2025Yulin Water Transmission Pipe HDDYulin3500323110
Crossings the equipment has been used on, transcribed from the client's own project list.设备实际参与过的穿越工程,逐行转录自客户自己的项目清单。

Note the two claims are separate on purpose: the table is where the equipment has worked in China, and the 19 countries are where the sales reached. They are different numbers and conflating them would be the kind of thing a technical buyer catches immediately.这里有两件事刻意分开:表格是设备在国内实际干过的工程,19 个国家是销售触达的市场。它们是两个不同的数字,混在一起说,技术型买家一眼就能看穿。

  • Resume claim cross-checked: the site is live at smartdrill.bimon.net简历所述已核对:站点在 smartdrill.bimon.net 上线
  • Source: github.com/bimon-sd/smartdrill-website源码:github.com/bimon-sd/smartdrill-website
  • A separate six-page static landing exists for trade-show use另有一套六页静态落地页供展会展位使用